On June 7, 2019 within the project “Implementation of the new model of marketing and sales” the team of the KTZ branch – “Center for business transformation” jointly with “Click Intellect” LLP held a training on working in the CRM system for the employees of commercial unit of “KTZ Express” JSC.
The automated system on customers’ relationship management, CRM, is a modern business strategy aimed at growth and increase of profitability of the Company's business by the client's loyalty increase during the whole cycle of interaction with him.
The training included two stages – theory and practice. At the first stage the commercial unit’s employees got acquainted with the work principles of the CRM system: the working processes automation, the bureaucratic system optimization, creation of client portfolio, sales funnel – potential and current, an opportunity to analyze the working process.
At the second stage, the trainees develop practical skills of work in the CRM system. In particular, the practice consisted of the process of the client’s application handling, tariff making, providing commercial offer and sending to the client’s e-mail.
Generally, work in the CRM system will allow to automate the manual processes, to create a single clients’ database, to analyze the commercial unit’s work of the Company, to increase employee productivity, establish cooperation with clients directing focus on client-oriented approach.